Arrowhead HeightsWEBSITE CONCEPT
BOARD DISCUSSION
A question of character

A little more Arrowhead.

The flow is working. The next step is to make the finish feel more connected to the course, the town, and the people who play here.

Two looks. The same experience.

Try both with the same navigation, course tour, and smooth interactions.

Small changes to consider.

01

Keep the green accent.

Retain the original forest greens, bright lime highlights, and cooler page backgrounds. The green accent keeps the concept fresh and connected to the game.

Tested in the grounded edit
02

Use glass where it works best.

Bring back the clean glass finish on the floating header, hole summary, and course selector. Keep the supporting surfaces simpler and preserve the smooth menu transitions.

Tested in the grounded edit
03

Let the landscape do more.

Keep the smaller corner curves and direct labels such as “Explore all 18 holes.” The original logo and readable type give the polished interactions a familiar identity.

Tested in the grounded edit
04

Show the real Arrowhead.

Replace the sample flyovers with Arrowhead’s own fairways, water, bridges, and clubhouse. A short, well-shot local film will give the opening a stronger sense of place.

Next step · local photography and film
05

Put familiar faces in the story.

Photograph a league evening, a family round, or a group returning to the clubhouse. Add a short member story, with permission, about what keeps them coming back.

Discuss with the club
06

Lead with everyday reasons to play.

Keep green fees, nine-hole options, league information, and the clubhouse number easy to find. Use friendly, direct language that sounds like the people who welcome golfers here.

Content priorities for the next round

Where I would start.

Try the first three together, then make local photography the next investment. That keeps the strong layout and builds a stronger sense of place without requiring another redesign.

Keep: the original logo, readable type, smooth hover menus, and interactive 18-hole tour.